Denton Chamber of Commerce

View Original

5 Things to Expect with Chamber Advertising

Congratulations! You just took the first step toward securing more customers through chamber advertising. We are glad you're considering it.

The chamber is the voice of business for the community. By making this investment in your business, you are now being seen by a new group of potential customers.

One of the things that makes chamber advertising so effective is that community members often see chamber businesses as well-established, community-oriented, and reputable. Advertising with us shows a strong alliance with your business and the chamber. According to the Shapiro Study, businesses associated with the chamber are also seen as having better products and services than non-chamber members.

Now that you know the benefits of being affiliated with and advertising with the chamber, let's go over what you can expect.

Types of Chamber Advertising: choose the one that works for you

You know your business better than anyone else. Is your ideal customer online? Or maybe she is a busy mom who's out and about in the community? Wherever your ideal customer is we have a form of chamber advertising that can help with that and get your customer’s attention.

Before selecting one of our types of advertising, it's important to think about who you're trying to reach. Below, you will find some of our most popular types of advertising as well as who it might be ideal for:

  • Event sponsorship: if you're considering an event sponsorship, we can provide details about the types of participants who attend the event. Each event attracts a slightly different crowd. So if you tell us who you're looking to reach from a demographic perspective we can help you find an event that will get you in front of that market.

  • Website banners: our website generates a lot of traffic each month. We can give you specifics to the type of groups we’re most popular with. The chamber offers banner ads on our website as well as custom options for your business. This is an ideal investment if your potential customers are active online.

  • Newsletter ad placement: we publish a chamber newsletter once a week. It goes out to ~3000 people. And that list is always growing as we actively market it.

  • Guest blogging: Our blogs generate steady traffic on our website as people search for businesses to meet their needs. Guest blogging on our website offers you an opportunity to communicate your expertise in your field.

  • Enhanced member directory listing: all of our members are listed in the member directory but if you want additional exposure you can upgrade your listing to have your logo, additional information and priority placement in the directory. The member directory is available 24/7 online and is the top resource for locals and visitors to our area.

  • Custom solutions: We love to #collaborate with our members! Tried and true is great, but we’re always looking to do new things. Want to put a billboard on our building? Looking for a high-traffic conference room to fill with your branding and product? Need to film a spokesperson jumping off the roof of our building? Call us today and let’s work together to bring your ideas to life.

These are just some of the advertising opportunities we have here at the chamber. If you don't see something that fits the type of advertising you'd like to do with us, contact us. We can design an advertising package that can assist you in reaching your ideal audience and meet the goals you have for marketing and advertising.

What to Expect from Chamber Advertising

Assuming you found a form of advertising you like, here's what you can expect from working with the chamber:

  1. We will ensure your ad, logo, business name, and contact information are correct and look their best with your sign-off before we go live. No worries over misspellings or incorrect placements, you will have the final say before we activate anything.

  2. You receive updates on clicks, visits, referrals, or any other component we track and will report out on regularly.

  3. Preferential renewals. If you are a consistent advertiser with the chamber, we will always give you the first right of acceptance when your ad expires.

  4. Our chamber staff knows the best ads for you. If you tell us what your ideal demographic and what your advertising goals are, we will find the right advertising vehicle for you whether that's online, at an event, in a swag bag, through a push notification, or on social media.

  5. We have advertising opportunities starting at $45/week and may offer discounts for multiple buys.

Most marketers are hesitant to try a new advertising avenue. However, with chamber advertising, you're guaranteed a large, well-respected reach. We are an organization that has been around for decades and is seen as a community leader. By plugging yourself into the chamber audience and advertising with us, you are showing that your business is a well-respected part of the community as well.